Cheryl Northup

Cheryl Northup

Regional Vice President

Cheryl grew up in the San Fernando Valley and was one the original “Valley Girls” at the Galleria.  She earned her BS in Psychology at San Diego State University and stayed put in beautiful San Diego where she met her husband, Dave.  They’ve been married 26 years and have 3 teenagers. Cheryl started her professional career in the Printing Industry working with many large Companies in the So Cal area.  One of her clients at the time, Pechanga Resort Casino asked her to come to work for them in their Purchasing Department buying all of the Printing.  Cheryl absolutely loved working there and soon was put in charge of buying the Gifts and Promotional Products for the property as well.  She fell in love with the Premiums biz and the rest is history.  

“I am the luckiest girl in the world, that every day I get to work for the best company in the industry, Mark-it Smart, with the best assistant in the universe, Kristi, the nicest most supportive team around (thanks, guys) and THE most awesome clients I could ever dream of.”  “How cool is that?” 

Hobbies: Watching and supporting my kids do what they love.  Whether it’s setting up my oldest son’s first apartment at college, in a huge Convention Center watching my daughter do amazing things on the stage with her Cheer Team or on the soccer or football field (with my cowbell in hand) watching my youngest son play.  During the few minutes I have left in the day, I’m either traveling for work, at the gym or reading a book.

Fun Fact: I love to people watch and make up stories in my head about what’s going on with their lives.   I actually was so convinced that I was right about the women at the next table being a real estate agent that had just sold a home that was falling apart to the man she was having lunch with, that I had to approach the table and ask.  I was wrong, but it was still fun.