Aloha

The Aloha Collection was founded in 2014 by Native Hawaiian Heather Aiu and flight attendant Rachael Leinaʻala Soares, who wanted to solve the problem of storing wet swimwear and sweaty gym clothes. Starting with their own savings and a successful Kickstarter campaign, they created a line of splash-proof bags inspired by their love for Hawaiʻi and the ocean. The brand has since grown from a single bag to a multi-million-dollar lifestyle brand, selling totes, hip packs, duffels, and apparel, with a mission to build an international ʻohana (family) by sharing Aloha and encouraging active lifestyles.

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