Born and raised in different parts of Southern California, Aaron earned his Bachelor’s Degree in Business Marketing and is fueled by his desire to constantly create and build value through product and brand development. At the age of 12, Aaron started his first business with his younger brother, creating mini skateboards and selling them online. While in college, Aaron worked multiple jobs, internships, and a couple of his own businesses. All stemmed from his desire to learn new skills outside of a classroom and earn his way through school. It was the second business he started that introduced him to the world of global manufacturing, where he started sourcing promotional products from overseas and selling them to local businesses. For the last 9 years, Aaron has immersed himself into the world of product development, creating products and programs for the retail and gaming industry. Having spent years on both the back and front end of loyalty gifting, Aaron is always looking for new ways to innovate the product lifecycle.

“My work has given me the opportunity to travel across the US and different parts of Asia, meeting so amazing people along the way. The feeling I get when I see a product idea go from concept to a gift a person is excited to receive, will never get old.”

Hobbies

“Before kids, I enjoyed golfing, cycling and competitive shooting. After my wife and I had our two sons, I prefer to spend my weekends playing with my boys and introducing them to new experiences.”

Fun Fact

“One of the businesses I had in college was a small used car dealership and auto brokerage. More fun that it was profitable, my two best friends and I would focus on buying the most unique and fun cars so we could drive them ourselves before they sold.”