With a  career spanning over four decades in marketing, sales, and customer  relations, Sheila Vaughn joined Mark-it Smart to deliver innovative programs  that elevate the casino player experience. Her background in high-level media  sales and relationship management has honed her ability to combine  creativity, strategy, and execution to meet the unique demands of the gaming  industry.    At Mark-it Smart, Sheila focuses on developing continuity programs and  immersive VIP activations designed to deepen engagement and drive loyalty.  She has played a key role in crafting high-touch gifting experiences—such as  exclusive luxury sunglass fittings with Maui Jim—that seamlessly blend  branding with personalized customer appreciation. Each initiative reflects  her commitment to enhancing the casino guest journey while delivering  measurable value to clients.    Sheila is widely recognized for her white-glove service philosophy:  listening intently, anticipating needs, and curating tailored solutions. Her  collaborative approach ensures that every program is not only memorable but  also aligned with client objectives and brand identity.    Passionate about connecting people and ideas, Sheila continues to innovate  in the casino marketing space, leveraging her experience and vision to design  experiences that leave lasting impressions on VIP players.